Jun 12, 2011

Rebuttal to "Move Over California, Southern Oregon Wines Take a Stand"

I read a post this afternoon on the Southern Oregon World of Wine Festival blog titled "Move Over California, Southern Oregon Wines Take a Stand," that caused a stir in me that could only be satisfied by writing a rebuttal.

This waving our arms in the air yelling "I'm over here! Look at me! Here I am!" stance is not the message I would choose. I'm tired of this "me too" attitude. Do people really think we can compare our current wine region to those of California, Washington or Northern Oregon? Sure, we have a handful of high-quality producers, but there are also a handful of wineries producing plonk.  We have to earn a reputation, not just talk about how we are superior. We have to bring quality, hospitality, marketing and design up as a whole, because we are only as strong as our weakest winery. We have so far to go as a region, that we all should be figuring out how to make better wine not tout how fast we are growing. We are growing in marginal wines, yippee! Let's gain more recognition for great wines. Who cares if we get bigger? Let's get better!


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