Southern Oregon Marketers Unite!

Yesterday Chris and I attended the first (and hopefully annual) Southern Oregon Wine Marketing and Sales Conference at the OSU Extension office in Central Point. Over 100 people attended from winery and vineyard owners to wine writers. The event organizers brought in amazing speakers that led seminars like:

• Wine Sales & Distribution Strategies in a Tough Economy with Eugenia Keegan of Keegan Consulting
• Developing a Solid Marketing Plan for Wine/Winegrapes with Dixie Huey of Trellis Wine Consulting
• Simple DIY Customer/Market Research Tools & Tactics with Don Morgan of GMA Research
• Maxmizing the Value of Trade Associations panel of Southern Oregon winery professionals
• Make Your Website Work Much Harder with Rachell Coe of 4theGrapes
• Wine Social Media with Chris Oggenfuss of Oggenfuss Wine Marketing
• Customer Contact Innovation for Wineries & Vineyards with Chris Oggenfuss of Oggenfuss Wine Marketing
• Special Event Planning with Porscha Schiller of South Stage Cellars

As you can tell it was a PACKED day, but I walked away with so many ideas that I am eager to put to use right away. We did get to come together with wine after the conference was over at South Stage Cellars. 

And when we got home, we saw that the event made the nightly news.