One of the first things that attracted me to wine was its strong connection with design. Wine bottles are beautiful, classy, and finish off a table top perfectly. Wineries use eye-pleasing designs on their label to catch the attention of the consumer. And as more and more wineries sprout up, the pressure to differentiate is getting greater and greater, especially on the grocery store shelf. Just walk into your local wine shop or grocer and go to the wine section, if you are like me, you could stand their for hours browsing and admiring the art gallery. Over here you have your traditional exhibit, over here your contemporary, and finally your ethnic collections- Maybe that is how they should organize the shelves?
It my become apparent in my views that I am of the Millennial generation and love fresh and engaging material, that is not "selling" me. Since my generation is the fastest growing wine consumers and the future of wine, I feel Southern Oregon wineries can benefit from my bluntness. Furthermore, I work in wine marketing and I do value a consistent brand image just as much as an avant garde design. I am not saying I like to see the same label on the whole lineup of wines, but a theme is necessary.
Quady North of Jacksonville, has done a great job of consistent labeling in their young venture. However, I get the feeling I am in a tattoo parlor when I see their label. I wonder if that is what they were going for? A glass and a tat, anyone? It really takes the edge off.
There is no doubt in my mind even a blind person could spot a bottle of Abacela on the shelf. I love their label and feel it matches perfectly to their wines and Roseburg winery. I might be slightly biased since my favorite color is yellow, but it does make the bottle pop and that is a great thing in the red ocean of wine.
Wooldridge Creek is keeping it classic with its wine labels. I like the labels, but they are safe.
Wow. Do all these labels really come from ONE winery? And the answer... yes... unfortunately... and there are even more on their website. Individually some of these labels are good, mainly the two river ones. But, as a collection they go together worse than socks and sandals. At the Troon Estate, they go for a very French Chateau look, I wonder why they don't try to pull some of that inspiration into the label? I sense they need to hire 1) a new designer and 2) a brand and marketing coordinator (I am up for consulting... haha).
I love the colors and how they complement each other, even on such a simple design. The label relays the culture of natural practices, which is important because Cowhorn is biodynamic.
I know RoxyAnn can do better than this! And I am saying this to motivate you, not degrade you in anyway. I still adore your wines.
A Montage of more Southern Oregon wine labels:
I don't buy a wine based on its label, and neither should you, because a lot of these wines are phenomenal even if their packaging says otherwise. BUT, after spending hours looking at labels, it was very apparent, Southern Oregon wineries need to step it up on the label designs. You can't become the "next big wine industry" by poorly conveying your product. There is so much creativity floating around, capture a piece, please.